Green Gears Pedi Cabs

Pittsburgh's Bike Rickshaw and Pedicab Company



Client	Synopsis

	Services Provided: Outdoor Advertising & Street Team Promotions. Monroeville Dodge wanted to expand on their non-traditional advertising, specifically around the sports markets. Green Gears designed a campaign that provided visiblity at 21 Pirates, 10 Steelers and 7 Pitt Panthers games. Elements included vinyl wrap, back panel ads, voucher distribution and branded drivers. The result, Pittsburgh fans had consistant exposure to Dodge's message on pedicabs while at the game and TV commercials while at home. Over 1 million first hand views, 2400 vouchers distributed.